A woman dressed in a dark blue vintage-style dress with puffed sleeves, white tights, and colorful athletic shoes, stands behind an basketball hoop on an outdoor court, holding the pole that supports the backboard and hoop, with high-rise apartment buildings in the background. 
Veneda Carter x Nike AirMax Muse (Pt2)

This global campaign aimed at showcasing Veneda’s duality with an engaging and personal storytelling that helped emphasize her cultural influences while showcasing how the Nike AirMax Muse can be used as a bold, authentic statement fashion-piece.

Learn more here.

Role: Led creative brief and global marketing.

Two young women with short brown hair wearing navy blue dresses with white stripes on the sleeves, white tights, and sneakers standing on a pink playground see-saw in an outdoor park with trees and residential buildings in the background. One woman is holding the handle of the see-saw while the other stands behind her with her arm around her shoulders.
Three young women dressed in dark blue dance costumes with puffy skirts, white tights, and running shoes, practicing dance on a grassy hill in front of an apartment building.
Close-up of a person wearing white leggings and white, blue, and black sneakers, sitting on a pink park bench with grass and soil ground visible.
Three young women in dark sports uniforms and white tights, wearing white and blue sneakers, posing outdoors on a dirt field with dry plants in the foreground and empty stadium seats in the background.

Project date: February 2026
Photographer: Jonathan Frantini