A man sitting on a patio chair on a golf course preparing to putt a golf ball in a sand trap with a yellow flag in the background and a tree on the grassy hill behind him. 
Nike Powerbeats pro 2

After years of marketing partnership, Nike and Beats came together for the first ever Product Collaboration, united by the same belief: Innovation makes athletes better. And with this campaign, we aimed to empower Athletes* by delivering studio-caliber sound to help them tune out the noise, stay focused on their goals, and push beyond their limits.

Learn more here.

Role: Managed partner relationship, led global marketing and seeding strategy as well as brand product positioning.

A close-up side profile of a man wearing a black cap and a yellow Nike wireless earbud, with a golf club behind him, likely outdoors on a sunny day.
A man playing golf on a golf course, standing on a sand trap, wearing a Nike Golf shirt, cap, and headphones, holding a golf club.
Close-up of a black and yellow speckled object with a white 'b' on it, placed on green grass with mountains and a blue sky with clouds in the background.
Close-up of a man wearing a black cap and a gray shirt with a beige collar, smiling, with a neon yellow Nike wireless earbud in his ear, against a clear blue sky.
Green basket filled with white golf balls and a black case of yellow and black wireless earbuds, with a grassy surface underneath.
Man walking on a golf course holding a golf club, wearing a cap, plaid shirt, gloves, and wireless earbud, with trees blurred in the background.

Photographer: Marcus Smith
Videographer: Wayne McClammy

Project Date: March 2026

Product Superiority

Side view of a person wearing a grey patterned shirt over a white long sleeve shirt, black pants, and black sneakers with grey and neon yellow accents, standing against a plain white background. They are wearing yellow wireless earbuds and have their hands clasped behind their back while looking down.
Black wireless earbuds with neon yellow accents on a charging dock, with Nike and Beats logos, against a dark background with bright light.
A woman in athletic clothing performs a stretching exercise, lunging with one knee bent and her hands on the ground, wearing black Nike running shoes, knee-high white socks, and lime green wireless earbuds.
Colorful wireless earbuds from Nike and Beats by Dre floating above Earth in space.
Close-up of a woman with dark hair tied in a braid, wearing a neon green Nike wireless earbud in her right ear, dressed in a black top.