A smiling young man with short hair, wearing a leather jacket, sitting in a room with a light-colored wall. The photo is in black and white. 
Nike Atelier x Désiré Doué

For this third iteration of Nike Atelier, we wanted to dive into Désiré’s world ahead of one of the most defining moment of his career by designing 1-of-1 bespoke head to toe inspired by football and leaning on Nike’s most popular innovations.

Learn more here.

Role: Led creative brief, global marketing & seeding strategy.

A black-and-white photograph of a printed note with an illustration of an angel holding a torch within a circle. The note says, "Created After" around the circle and "Engineered to the Exact Specifications of Désiré Doudé" below.
A black and white photo of a young man standing in a studio, with two women near him, and clothing racks on the right side. One woman is adjusting the young man's jacket, and they are surrounded by a mannequin and clothing racks.
A black sneaker with a blue sole displayed on a small wooden stand.
Black and white photograph showing three people measuring a man's waist and leg with a measuring tape. The man is wearing a white shirt and white shorts, and the others are dressed in dark clothing, one with a hood.
Black and white photo of a man with short curly hair wearing a Nike jacket with logo on the back, facing left with his head slightly tilted downward.

Project date: June 2026
Photographer: Victor Brun