Hi, I’m Chloé Siassia.
Throughout my career, I've led cross-functional teams, developed integrated marketing platforms, managed large-scale investments, and brought together product, digital, and brand storytelling to deliver measurable business impact. My approach has always been blending analytical rigor with creativity to help brands navigate culture, inspire audiences, and stay ahead of what's next.
Core Expertise
Brand Strategy
Defining long-term brand vision, positioning, and growth strategies that drive business impact and competitive advantage.
Integrated Marketing Strategy
Leading cohesive, cross-channel marketing strategies that unify brand, product, digital, retail, and consumer experiences.
Culture Marketing
Connecting brands with emerging cultural trends, communities, and moments to build authentic relevance and influence.
Partnerships & Collab Marketing
Identifying and leading strategic partnerships that expand brand relevance, unlock innovation, and create cultural impact.
Digital Marketing
Developing data-driven digital ecosystems that accelerate brand growth, engagement, and conversion across owned and paid channels.
Consumer Insights & Research
Translating consumer behavior, market intelligence, and cultural insights into strategies that inform business and creative decisions.
Content & Storytelling
Crafting compelling brand narratives and content strategies that inspire audiences and deepen brand affinity.
Data, Analytics & Measurement
Leveraging performance analytics and measurement frameworks to optimize marketing effectiveness and maximize ROI.
Product Marketing
Shaping product positioning, go-to-market strategies, and storytelling that drive adoption and commercial success.
Lifecycle Membership Marketing
Designing customer lifecycle and membership strategies that strengthen acquisition, engagement, retention, and lifetime value.
Network
Rooted in global culture, my network sits at the intersections of fashion, music, art, sport, and design, enabling me to translate cultural insight into brand impact. I’ve led collaborations with creatives such as Riccardo Tisci, Inez & Vinoodh, The Attico, Torisheju, Bharat Sikka, etc. to institutions like MoMA; while my personal relationships extend to artists, managers, and creatives across various scenes (from Rimon’s, Yseult’s to DJ Snake’s management). My network also extends into art, as well as media (Hypebeast, Highsnobiety, Outlander, Complex, etc.), and brands like Beats by Dre, Netflix, Meta, and Uber, allowing me to move fluidly across cultural worlds and translate those relationships into meaningful brand moments and partnerships.