Group of nine people standing on steps of an old, weathered stone structure, with a body of water in the foreground, and a tree in the background. They are wearing colorful, patterned clothing and have various accessories. 
NORBLACK NORWHITE x Nike

With this collaboration, we wanted to showcase the athlete mindset as a symbol of resilience and strength by redefining Indian womanhood through fluidity, empowerment, and community.

Learn more here.

Role: Managed designer’s relationship, led creative brief, global marketing & seeding strategy as well as brand product positioning.

A woman sitting on stone steps against a beige stone wall, wearing a blue, yellow, and black outfit with modern sneakers, with a calm and focused expression.
Three women standing behind a red backdrop, holding wooden paddles, wearing colorful and patterned clothing, and surrounded by traditional architectural elements.
A woman and a young man are in a field, holding wooden sticks. The woman has short, wavy hair, multiple bracelets, and is wearing a patterned crop top and patterned pants. The young man has short, dark hair, and is wearing a hoodie with a design and loose pants with a gradient pattern. They are standing on grass with a plain sky background.
Two women practicing wrestling or a combat sport on a raised platform outdoors, with an ancient, ornate building in the background during sunset.
A woman leaning against a beige textured wall with stairs in the background, wearing a shiny silver jacket, patterned pants, and beige shoes.
A group of diverse women dressed in athletic clothing and sneakers, crouching together on a blue sports court during sunset, with their arms around each other, supporting and encouraging one another.
A young person with short dark hair practicing wrestling or grappling on a blue wrestling mat. They are wearing striped leggings, a sleeveless top, and sneakers. The background features traditional Indian or Mughal architecture with ornate arches and pillars.
A person standing against a red background, wearing a blue and white tie-dye sports bra and matching leggings, with jewelry and black wristbands.
Blue and black sneaker placed on a red furry surface with a beige wall in the background.
Close-up of a group of people wearing athletic shoes and socks, planning to race or compete on a blue track. The individuals are dressed in sportswear with vibrant patterns and accessories, and are positioned in a crouched starting stance.
A woman performing a yoga pose on a red yoga mat in front of a red backdrop. She is bent forward with her hands on the ground and one leg raised and bent at the knee. She is wearing colorful athletic clothing and white shoes, with her hair in braids.
A woman in blue and white athletic clothes and green bangles poses on a red mat in front of a red backdrop, with traditional architectural details in the background.
A line of nine women dressed in robes and athletic shoes, holding batons, standing on a cracked stone surface.

Photographer: Bharat Sikka
Project date: June 2025