Close-up of a young woman with long brown hair, wearing layered necklaces and a black jacket, standing outdoors in front of a green apartment building with white balconies. 
Veneda Carter x Nike AirMax Muse (Pt1)

This global campaign aimed at showcasing Veneda’s duality with an engaging and personal storytelling that helped spotlight her cultural influences while showcasing how the Nike AirMax Muse can be used as a bold, authentic statement fashion-piece.

Learn more here.

Role: Led creative brief, global marketing & seeding strategy as well as brand product positioning.

A young woman in a dark sporty outfit and chunky white sneakers stands on outdoor steps near a blue railing, with leafless trees and a building in the background.
A person standing outdoors on rocky terrain, wearing white athletic shoes with olive green and gold accents, and white leggings.
A person wearing a furry hat riding rollerblades on a paved area in front of a beige apartment building with small windows and leafless trees.

Photographer: Jonathan Frantini
Project date: July 2025