A woman with long pastel green hair sitting on a red track field, wearing a black jacket with silver embellishments, a beige Nike sports bra, and a colorful ruffled skirt in shades of blue, green, yellow, orange, and pink, with black high-top sneakers. 
Tomo koizumi x Nike Air superfly

With this campaign, we aimed at bridging Performance and Couture by turning athleticism into an art form, where movement, fabric, and time converged into a seamless expression of innovation.

Learn more here.

Role: Managed designer’s relationship, led creative brief, global marketing & seeding strategy as well as brand product positioning.

A young woman in athletic clothing and colorful sneakers posing on stadium stairs with blue seats on either side, wearing a large rainbow-colored ruffled skirt, white tights, and a pastel ruffled top, leaning forward with one hand on her hip and the other on her thigh.
Female athlete standing on a track at a stadium with empty seats, wearing a colorful, ruffled sports dress with black gloves, knee-high socks, and sports shoes.
Close-up of a runner's foot on the first-place podium at an athletic event, with a colorful, iridescent running shoe, black socks, and part of a yellow, orange, pink, or peach pom-pom decoration nearby on a red track.
A woman standing alone in an empty stadium seating area, wearing a colorful, ruffled outfit with a long, bright red and pink coat, Nike socks, and sneakers.
Woman standing on a running track wearing a colorful, fluffy, tiered gown with rainbow colors, black jacket, and sneakers.
An ice skating rink seat with a blue plastic chair, part of a figure skater's leg in a white tights and colorful skate shoe, and a red feather boa on the right side.

Photographer: Rachel Fleminger Hudson

Out of Home Display

NYC — 34th Street