Nike atelier X Sha'carri Richardson

For Athlos 2026, we wanted to explore Sha’Carri Richardson’s duality through a 1-of-1 bespoke head-to-toe look showcasing Nike’s latest innovations and craftsmanship. With this red-carpet look, we’ve reimagined performance codes through sculptural silhouettes and intricate tailoring, incorporating reflective materials and Swarovski crystals to evoke raindrops glistening during an early-morning run through the streets of London.

Learn more here.

Role: Led creative brief, global marketing strategy and cross-functional teams.

Photographer: Paul Kooiker Project date: September 2026

Out of Home Display

NYC — 34th Street

BTS