Nike atelier X Sha'carri RichardsonFor Athlos 2026, we wanted to explore Sha’Carri Richardson’s duality through a 1-of-1 bespoke head-to-toe look showcasing Nike’s latest innovations and craftsmanship. With this red-carpet look, we’ve reimagined performance codes through sculptural silhouettes and intricate tailoring, incorporating reflective materials and Swarovski crystals to evoke raindrops glistening during an early-morning run through the streets of London.
Learn more here.
Role: Led creative brief, global marketing strategy and cross-functional teams.
Photographer: Paul Kooiker Project date: September 2026
Out of Home Display
NYC — 34th Street
BTS