Nike Atelier Merc Premium Launch

Following Désiré’s ongoing prowess with the French National team during the World Cup 2026, Nike Atelier, is for the first time commercialising their bespoke athlete premium footwear to the world. This launch aims at celebrating Désiré during this impartant global sport moment by playing with one of Nike’s most iconic football silhouette merged with Nike’s air innovation.

Learn more here.

Role: Led creative brief, global marketing, retail & seeding strategy.

Project date: July 2026
Photographer: Victor Brun