A diverse group of people gathered in a street, engaging in conversations and smiling, with some holding water bottles and others wearing casual summer clothing. 
fête de la musique 2025 —Nda-ko x ose x cheetah

For this second consecutive year, we’ve organized a block party during Fête de la Musique in Paris, not only to celebrate that national moment with our community but to also create brand awareness for our collective and brand partners.

Role: Managed partners’ relationships, planned the activation, led marketing strategy, as well as apparel design and production.

A woman with dark hair smiling and taking a selfie at a lively outdoor event with other people around.
A group of people gathered together, with some holding drinks. One person is wearing a red and orange shirt with the quote, "The power of the people is stronger than the people in power," and another person is wearing a blue cap and a black shirt with "Welcome Home" written on it.
A diverse group of people at an outdoor event, with women wearing necklaces and casual clothing.
A crowd of diverse young adults at an outdoor event or concert, some holding drinks and wearing casual clothing with sports jerseys and accessories, enjoying the lively atmosphere.
A diverse crowd of people gathered outdoors, some wearing sunglasses, with a brick wall featuring graffiti in the background.
Group of men gathered together, wearing sunglasses, caps, and casual clothing, in an outdoor setting.
Group of diverse young adults socializing and enjoying drinks in an outdoor setting with graffiti art in the background.
A group of diverse people, including women and children, gathered outdoors during daylight. One woman is wearing a baseball jersey with 'Angeles' on it, smiling and wearing sunglasses on her head. Another woman with curly red hair and tattooed arms is holding a smartphone and a soda can. The scene appears lively, with many people in the background, some holding umbrellas, in an urban setting.
A woman with braided hair holds a green handheld fan above her head while holding a smartphone in her other hand. She is wearing a white top and jewelry, and is surrounded by people and mannequins in a store window display.

Photographer: Kaunan Abel Innocent N'Dri
Project date: June 2025